Designed and developed the “Follow Me” marketing campaign which was the single most effective enrollment campaign in the history of the Colorado Community College System; the states largest institution of higher education, serving more than 115,000 students at 13 community colleges state-wide. The campaign included development of a strategic marketing plan, radio, direct mail, bus advertising, new Web site, online advertising, posters and marketing collateral.

RESULTS:
The marketing campaign along with the efforts of the college’s marketing directors increased enrollment by 38%, equivalent to a $109 million enrollment revenue increase. The total number of visitors to ColoradoCommunityColleges.com including unique visitors increased from 341 visits to 10,745 daily visits within 4 months.